Selling digital products is one of the best ways to generate passive income. With zero shipping costs and instant delivery, you can sell products 24/7 without inventory hassles. Whether you’re selling ebooks, templates, online courses, or music files, Shopify makes it easy to set up a store and start earning.
If you’re wondering how to sell a digital product successfully, this guide will walk you through every step. From setting up your Shopify store to automating digital downloads, you’ll learn everything needed to launch and scale your digital product business.
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Setting Up Your Shopify Account
Creating a Shopify Account
- Go to Shopify’s website.
- Click on Start Free Trial (you get 3 days free!).
- Enter your email, password, and store name.
Accessing the Shopify Dashboard
Once logged in, you’ll see the Shopify dashboard. This is where you:
- Manage your store
- Add products
- Track sales
Start your free trial on Shopify and launch your first digital product store today!
Adding a Digital Downloads Plugin
Navigating to the Apps Section
To sell digital products, you need a Shopify app for downloads.
- Go to Apps in the left menu.
- Click on Shopify App Store.
Searching for Digital Downloads Plugins
Type “digital downloads” in the search bar. You’ll see several options.
Overview of Available Plugins
Here are the best Shopify digital product apps:
1. Easy Digital Products (EDP)
- One-time payment, no monthly fees
- Supports multiple file formats
2 .Digital Downloads by F Monk
- Free to use
- Automates file delivery
3. Sky Pilot
- Great for video courses
- Protects content from piracy
4. Installing the Shopify Digital Downloads Plugin
Once you pick a plugin:
- Click Add App
- Follow the installation steps
- Enable automatic downloads
Setting Up Your Digital Product
Once your Shopify store is ready, it’s time to add your digital product. A well-optimized product listing makes it easier to attract customers and rank higher in search engines.
1. Adding a New Product
- Click Products > Add Product
- Enter a title & description
- Add a high-quality product image
2. Editing Product Details
Your product listing should be clear & appealing.
- Write a short, benefit-focused description
- Use bullet points for key features
- Add pricing based on value
3. Important Settings for Digital Products
1. Unchecking “This is a Physical Product”
Since it’s digital, uncheck this box. Shopify won’t ask for shipping details.
2. Inventory Management for Digital Products
Set inventory to unlimited. No need to track stock!
Uploading Digital Files
Now that your digital product listing is set up, it’s time to upload your downloadable files. Shopify apps like Digital Downloads allow you to add PDFs, images, MP3s, and more.
Accessing the Digital Downloads Section
- Open your installed digital downloads app
- Click Upload File
File Size Limitations
Most Shopify apps allow files up to 5GB. If your file is larger, consider compressing it.
Configuring Fulfillment Options
Your digital product must be delivered instantly after purchase. Shopify allows you to automate fulfillment so customers receive download links immediately.
1. Automatic vs. Manual File Sending
- Automatic delivery – Customers get instant downloads
- Manual delivery – You send files manually (not recommended)
2. Setting Download Limits
Set a download limit (e.g., 3 times) to prevent file sharing.
3. Generating Manual Download Links
Need to resend a file? You can generate a new download link anytime.
Managing Orders and Downloads
Tracking digital product sales and managing customer downloads is crucial for smooth operations. Shopify provides tools to manage orders and customize download notifications.
1. Viewing and Managing Orders
Check orders in Shopify Admin under Orders.
2. Customizing Download Templates
Personalize your emails & notifications to look professional.
1. Editing Email TemplatesGo to Settings > Notifications and edit:
- Order confirmation email
- Download email
2. Customizing Download Update Notifications
- Keep customers updated when you add new files.
3. Enabling Direct Downloads on Checkout Page
With some apps, customers can download files immediately after checkout!
Promoting and Selling Your Digital Products
1. Promoting Your Digital Download Page
Once your product is live, promote it using:
Instagram & TikTok – Create short videos showing your product
Pinterest – Perfect for selling printables & planners
Email Marketing – Send newsletters with special offers
2. Customer Checkout Process
A smooth checkout experience boosts sales.
- Offer PayPal, Apple Pay, & Google Pay
- Keep checkout simple & fast
3. Instant Delivery of Digital Downloads
Customers love instant access. That’s why Shopify digital downloads work so well.
Conclusion
Selling digital products on Shopify is easy, profitable, and scalable. No shipping. No handling. Just pure digital profits.
Now, it’s your turn! Set up your Shopify store, upload your first digital product, and start making money today.
Need more ways to make money online? Check out 99Hustle for side hustle tips and strategies.
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